Break and Code is a one-on-one studio in Zaandam. I design and build your website, web app or iOS and Android app as your own software: your database, your payments, your code. A one-page website starts at € 500, you see a clickable concept within 48 hours, and every package sits at about half of what a Dutch agency asks.
I build software you own, connected to the services you already pay for, and you keep changing every word, photo and price yourself in a live editor. The three columns below show where that differs from a rented theme.
Break and Code
Your own app
The repository, the Postgres database and the Stripe account, all in your name
Shop, tickets, events and bookings built in
Members with two-step sign-in and GDPR export
Stripe payments with invoices and payouts
You edit text, photos, menus, pages and prices
No plugin licences and no fee per sale
WordPress or Joomla
A theme plus a stack of plugins to keep updated
Shop, tickets and members are separate paid add-ons
Security depends on every plugin author
Large ecosystem, easy to find a freelancer
Shopify, Wix or Squarespace
A monthly plan plus a fee on every transaction
Your data and design live inside their platform
Custom flows stop where the plan stops
Quick to start with a standard catalogue
Live work
Pick what you are building. Watch how I built it.
Five products, each designed, built and shipped by me, working solo with AI tooling from the database to the app store. Choose the one closest to your plan and the deck walks you through it.
The builder
Describe the site, get a working first versionEvery template is a complete site: pages, forms, shop, members.
One platform
Site, store, bookings, members and paymentsDesigned together, hosted for you, editable by anyone.
300+
full templates, each with a working back end. Add a shop, a calendar or a member area as a block that is already wired.
Plans
Plans and pricingThe owner sets prices in Site Data; Stripe collects; payouts follow.
1 / 4
The platform
Easily Created
The website and web app builder every site here runs on. Over 300 full templates with working back ends, Stripe, members and a live editor. This page is one of them.
A one-page starter for € 500 that presents your concept, or the full business website: cinematic motion, a working contact and newsletter back end, member accounts, and an editor where you change every word, photo, menu and page yourself.
From € 500
Web apps and shops
Dashboards, portals, booking systems and webshops on your own database, with Stripe checkout, ticket sales and event calendars, connected to the APIs you already use.
From € 3.950
iOS and Android apps
One codebase for both stores. Push notifications, offline mode, payments and a back end shared with your website, so nothing is entered twice.
From € 14.900
AI, voice and video
Assistants, CV and document generation, smart search, AI voice-overs and generated video, built into your product with spend limits and audit logs.
€ 49 / hour
APIs and integrations
Stripe, Mollie, Google, Meta, Bunny CDN, Netlify, mail, maps and calendars. Your product talks to the services you already pay for.
Voice and video
AI voice-overs, generated and edited video, captions, motion graphics and launch films, produced in the same studio as the product.
Design, menus and print
Brand kits, printed and digital menus, interfaces and motion. One visual language from the logo to the last hover state.
Data and dashboards
Postgres, live counters, exports, invoices and payouts. The numbers your business runs on, in one place you own.
Security and privacy
Two-step sign-in, rate limits, GDPR export and deletion, consent records and audit trails. Security you can show a client.
Mobile
iOS and Android from one codebase: push, offline, payments, store listings, and a back end shared with the web.
Automation
Scheduling, publishing, reminders, transactional email and reports that send themselves, without anyone pressing a button.
Content and AI copy
Copy in Dutch, English and Arabic, translations kept in one place, and AI drafts with a human edit, so the site reads like you.
The toolkit, as it stands in 2026
ChatGPT
Claude
DeepSeek
Prompt flows
ElevenLabs
Speechify
Runway ML
Descript
InVideo
Veed.io
Midjourney
Stable Diffusion
Canva AI
Adobe Firefly
Stripe
Mollie
Postgres
Bunny CDN
Netlify
API integrations
Booking and ticketing
Growth marketing
Event production
Nederlands
English
العربية
Fast on its feet
From a concept to a working product in days.
01
A 30-minute call
You explain the idea in your own words. I ask the questions that decide the shape of the product and give you a fixed price.
02
Concept in 48 hours
A clickable design of the screens that matter, in your brand. You react, I adjust.
03
Build in days
Database, API, payments and members are wired from day one. You watch it grow in the editor and write copy while I work.
04
Launch and care
Your domain, hosting, monitoring and backups. A care plan keeps it fast and secure, or you take the keys.
01Call
Pricing
Agency quality at about half the agency price.
I checked what Dutch agencies and freelancers charge in 2026 and set every package a little over half below what they ask. Each price below names the figure it is measured against, and the saving is worked out from that figure. One person does the work, so there are no account managers and no plugin licences to pass on.
60%below Dutch agency rates, on average
48hto a clickable concept
0plugin licences or platform fees
100%yours: code, data and design
Package
Dutch market, 2026
Break and Code
Starter websiteone page that presents your concept: sleek design, motion, a contact form, your own editor. Live within a week.
€ 1.250a one-page site at a Dutch freelancer
€ 500−60%
Business website5 to 8 pages, motion, contact and newsletter, members, your own editor
Care planhosting, monitoring, backups, updates, small changes
€ 175 / month / monthhosting alone; maintenance adds 10 to 20 percent of the build price per year
€ 79 / month−55%
Market figures are indicative 2026 ranges for Dutch agencies and freelancers, collected in September 2026 from published rate pages and comparison sites (Searchlab, Appfront, Retrii, Trustoo, Websteen). All prices exclude VAT. You pay a package online by card through Stripe and the project starts the same week; if you would rather pay in two halves, send the form and I will invoice you. Hours are sold as a block of ten. The care plan is billed per month.
Editor note: prices and offers come from Site Data → Products. An offer with a stock of 5 and an end date sells five times and stops on its own. Visitors do not see this line.
The story
From the dance floor to the database.
01 · 2014 · Beirut
Informatica at AUST
Born in Dubai to a Syrian family, I started a computer science degree at the American University of Science and Technology in Beirut. Arabic is my first language; code became the second.
02 · 2015 · Amsterdam
Chose the floor
A year later I chose the floor over the lecture hall and trained full-time as a dancer in Amsterdam. Breaking taught me the discipline I still build with: footwork first, then the freeze.
03 · 2021 · Zaandam
Dance Healthy
I founded Dance Healthy and built it from zero into a national community brand: cultural and corporate events across the Netherlands, and movement programmes for schools, companies and refugee accommodations.
04 · 2022 · AI specialist
Automation that ships
As a self-employed AI specialist I built end-to-end pipelines for content, voice and video: language models inside production workflows, voices with ElevenLabs and Speechify, video with Runway, Descript and InVideo, visuals with Midjourney and Stable Diffusion.
05 · 2022 to 2024 · US and Europe
Marketing for Ser.vi
Marketing and social media manager for a cross-Atlantic startup: content calendars and campaigns for the US and European markets at the same time, as the sole marketing responsibility.
06 · Zaandam
Back to the Street
I founded Back to the Street, Zaandam's urban dance festival on De Dam: battles, cyphers, a line-up, a crew of volunteers, and a ticket system I built myself with seat holds, an admin panel and a live counter for the battle spots.
07 · 2024 · The Netherlands
UrbanCultureHub
A fully AI-integrated national platform for urban culture, built solo from product vision to launch: 30,000 or more locations, the largest database of its kind in the Netherlands, with crews, challenges, street cred, booking and ticketing.
08 · 2026 · Break and Code
The studio side of Dance Healthy
GoZaanstad, CVBien and the builder itself, Easily Created, followed. Break and Code is where I do the same work for you: one person, one conversation, AI doing the heavy lifting, software you own.
Copy · Voice · Video
end-to-end AI pipelines, in production since 2022
ChatGPT
Claude
DeepSeek
ElevenLabs
Speechify
Runway ML
Descript
InVideo
Veed.io
Midjourney
Stable Diffusion
Canva AI
Adobe Firefly
US + EU
two markets, one marketing seat: strategy, content calendars and campaigns for Ser.vi, October 2022 to January 2024
Social media strategy
Content calendars
Campaigns
Brand positioning
Cross-cultural
01Beirut
Riki Almouti · Zaandam
Everything I run, one tap away
Live products, live foundations, one person behind them.
Photographs from the floor and screenshots of what is running right now. Nothing staged.
The effects lab
Every move I can build, running right here.
Play with them. Change the numbers and watch what the numbers do. Each one tells you what it is called, so you can name what you want instead of describing it. Drag the ones you like into your shortlist and send it over.
This is your site. Add an effect and watch it land on the part of the page it belongs to.
Build it in front of you
Everything you add goes straight onto this page, on the part it is actually about. A nav effect lands on the nav, a checkout effect on the form. When it looks right, send the page and I build it.
Nothing matches that. Try a plainer word, like scroll, text or hover.
Your shortlist
BreakandCode
Why the name
One method that answers to two names.
Breaking taught me to rehearse one move a thousand times so that a crowd sees it once, and to step into the circle first without knowing whether it lands. Software turned out to be the same habit on a different floor. Break the thing yourself, in private, until you know exactly where it gives way. Then write it down in code and put it in front of someone. Break is where the method comes from. Code is where it goes.
Break and Code is the studio side of Dance Healthy, the company behind my academy and my events. Healthy is the word I hold every product to: it stays fast, it stays secure, it gets its updates, and it does not depend on a plugin someone stopped maintaining.
Foundation firstYou get the repository, the database and the Stripe account in your name. The design is the last layer, and the one you keep changing yourself.
One person, one conversationYou talk to the person who designs and builds it. No hand-offs, no account manager, no ticket queue.
Yours to keepHost with me, move it, or hand it to another developer. Nothing is locked to a platform account or a monthly plan.
Practise until it looks easyA concept in 48 hours only looks quick because the same building blocks have been rehearsed on five live products.
Questions
What people ask first.
Yes. The code, the database and the design are yours. You can host with me on the care plan, move it to your own hosting, or hand it to another developer. Nothing is locked to a platform account.
One person does design, front end, back end and launch, on a platform I built to ship this kind of software quickly. There are no account managers and no plugin licences resold to you. The market figures in the table are published Dutch rates; mine are what the work costs me plus a fair margin.
Everything: text, photos, menus, pages, products, prices, events and members, from an editor with a live preview. Adding a shop, a booking calendar or a member area later is a block you drop in, already wired to your data.
You pay by card on Stripe's page and get the invoice by email. Within one working day I send you a short questionnaire and a link to book the 30-minute call. The concept follows within 48 hours of that call. If you would rather pay in two halves, use the contact form and I will invoice you instead.
Yes. Stripe checkout with invoices and payouts, ticket sales with seat holds that expire, event calendars, and bookings with availability. It is the same back end that runs Back to the Street.
Yes. Brand kits, printed and digital menus, AI voice-overs, launch films and motion graphics come out of the same studio, so the product and its marketing speak one language.
A clickable concept within 48 hours of the call. A website in one to two weeks. A first version of a web app or a mobile app in four to eight weeks depending on scope, with the price fixed up front.
Start a project
Tell me the idea. You get a price.
A few lines is enough. You hear back within one working day with a fixed price and a time for a 30-minute call.
Zaandam, the Netherlands. Clients across the country and remote.
Reply within one working day. Concept within 48 hours of the call.
The form lands in my inbox, and I answer it myself.
Launch notes
Thank you. Your message is in and you will hear from me within one working day.
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